Connected Insurance ecosystem 

01 / Insurers 

Scalable, cloud-native, technology to handle the complexity required for the rapid creation and management of next-generation insurance products designed for the digital era.


02 / Companies

We provide easy access to a global insurer’s network via simple APIs or Widgets, removing the pain points integrating to insurers  so that our partners have 99% less work to do within their own development processes

03 / Data

We are using a data-driven approach and machine learning to create smart insurance that understands the customer’s life journey, lifestyle, and risk in real-time.  


Winning the micro-moments

Micro-moments are intent reach, contextual and immediate moments for which the consumer turns to a Device\ Product\ Brand - to take a certain action.
We are reshaping insurance distribution by creating real-time, contextual, micro insurances that can be offered, at the right moment with the micro-moments that are part of our daily lives.


Connected Insurance

Interconnected sets of services in a single integrated experience​
Event-driven, Respond to each customer's unique needs in real-time and offer them the protection they need, exactly when they need it.
Next-generation, ecosystem distribution models.

Data-driven, simple acquisition processes (Click to purchase) optimized for conversion and lifetime value, Continuous dynamic underwriting as opposed to traditional term-based updates and renewals.​

Privacy by design, anonymized data, no PII, customer data is not shared with insurers.

About us

Our story

Based on many years of experience working in the most advanced online industries we've created the ultimate platform for insurance distribution.

Our vision

We believe the next-generation insurance products should be simple, personalized, and offered at the point of sale as a value-added service to the product (or service) that the customers are looking for.

Why apfie?

Access to new populations and new markets with unique insurance products.

Managed distribution channel, optimized for conversion and lifetime value.

Speed and Flexibility to keep pace with the changing landscape.

Reduce distribution costs and improve underwriting.


Contact us


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